Public Relations
Public Relations
The Power of Storytelling
The cornerstone of successful advocacy lies in compelling storytelling. Through our public relations efforts, we are dedicated to preserving the rich heritage of cigars by engaging key stakeholders, effectively communicating our message to the public, media, and policymakers, and showcasing the industry’s positive impact on the economy and communities.
Creating Ripples of Positive Feedback
When a story or event generates positive feedback for our industry, it can create ripples that spread over time, gradually enhancing the industry’s image.
One such ripple involves raising awareness of the industry’s positive economic impact and charitable contributions, ensuring that our community’s story is heard and appreciated.
Families Making a Difference for Generations
Cigar companies that have been built upon generations of families possess a rich history and culture that the cigar industry takes pride in. Their passion for cigars, passed down through the generations, has helped shape the cigar industry into a vibrant and colorful community. These families often give back to their communities in meaningful ways, such as improving infrastructure, building schools, and establishing hospitals near their factories.
For example, the J.C. Newman Cigar Company, a proud CAA member, is involved in a charity dedicated to consistently improving the lives of families in the Dominican Republic (read more here).
The Tobacco Farmer
Lancaster Leaf Tobacco Company, a subsidiary of Universal Corporation and a CAA member, operates a significant facility in Lancaster, Pennsylvania, encompassing a processing plant, storage facility, and main office overseeing Universal’s dark air-cured tobacco operations. Lancaster Leaf directly contracts with farmers across all dark air-cured growing regions in the U.S., including Pennsylvania, Connecticut, Massachusetts, Virginia, Tennessee, and Kentucky. Many of these farmers belong to Amish communities and manage small, single-family tobacco farms, representing over 1,500 small businesses.
In Pennsylvania, most of these farms are not exclusively tobacco farms; they also cultivate various crops and manage activities such as dairy, poultry, swine, wheat, corn, and vegetables. The tobacco component of their farming is crucial for sustaining their overall operations, providing stable income in the face of price volatility in dairy and other crops.
As demand for chewing tobacco in the U.S. has declined, Lancaster Leaf recognized the potential for wrapper production in Pennsylvania’s tobacco crop. Through years of development and farmer education, the PA-41 crop was successfully transitioned into a wrapper/binder crop. Under favorable weather conditions, this crop produces a significant percentage of wrapper styles, consistently contributing to the income of family farms.
The positive ripples created in these farming communities across the five states sustain small family businesses, some of which have been operating for over 150 years. These small businesses, in turn, are vital to the local economies where tobacco farming is a key activity.
This is just one example of the positive impact stories that CAA strives to share with the public, showcasing the meaningful contributions our industry makes to local communities and economies.
Building Connections and Fostering Community
Cigars serve as a catalyst for bringing people together, fostering conversations about life, and creating an atmosphere of shared enjoyment. A key part of our mission is to leverage our public relations efforts to share this story with the public, emphasizing how cigars build a sense of community and connection..
CAA Sponsors Community Connecting Events
CAA sponsors and co-sponsors a variety of events year-round in Washington, D.C., and other states. CAA often sponsors local D.C. events at the Casa de Montecristo Cigar Lounge which is owned by one or our members, Tabacalera USA Inc.
Every fall on or close to November 30th, CAA sponsors a cigars and community event celebrating Mark Twain’s birthday.